Star Wars Day

 Concepted and produced Star Wars Day Opening Bell ceremony on 5/4/21 with Disney (NYSE: DIS). 

This was a first for the NYSE to have Grogu (Baby Yoda) ring the Opening Bell. The animatronic doll motions like it is using the force to ring the Opening Bell. I also orchestrated a “tour” of the NYSE. 

Results: 

• The Bell ceremony garnered over 1 million impressions and half a million total engagement.

• The event got picked up by CNET and ABC 7 Los Angeles.