Mack WelDon

I led Mack Weldon's organic social media strategy and content management during Q1 & Q2 in 2023 leveraging key social channels: Instagram, TikTok, Linkedin, Twitter, and Facebook. I was responsible for managing influencer partnerships and ideating / creating social-first content that successfully increased brand awareness and community building.

Notable metrics:

  • Instagram - In 90 days, I increased Instagram followers by approximately 700 users. Accounts reached by +40%. Accounts engaged by +23%. Reel interactions increased +227% and post interactions by +55%.

  • TikTok - In 90 days, I increased TikTok video views by +248%. Reached audience by +330%, profile views by +158%, and website clicks by +544%.

Created and featured in this whimsical video reminding users to change their underwear. Leveraging trending audio native on TikTok while subtly marketing Mack Weldon's underwear.

For International Womens Day, I interviewed Mack Weldon’s Senior Product Designer, Kathleen Stupp.

Collaborated with fitness influencer, Sam Leicht to promote Mack Weldon’s limited edition boxer briefs for Pride Month. 10% of profits for the boxers during June was donated to the Ali Forney Center to help LGBTQIA+ youth by providing meals, mental health services, and housing programs.

Highlighted Mack Weldon's fury friends on National Pet Day and to market the ACE Rover Hoodie.